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Application Software Play - BUY Recommendation!

Market Summary:

The major indices are all trading modestly higher at midday following an active and volatile morning session on Wall Street. Stocks bounced back this morning following yesterday's intraday selloff and the S&P 500 finally topped its record high from early May, the resurfacing inflation fears have been weighing on investor sentiment. The Consumer Price Index (CPI) and the core CPI both came in much higher-than-expected, at 0.6% and 0.7% respectively, with core prices rising by the most in nearly three decades on a yearly basis.

Stock Pick Summary:

Today, we are adding one of our top performing picks for the 4th time!! Yes, even at this high valuation, we believe this stock is poised for continued success over the next 3-5 years. The company's proprietary cloud-based platform helps marketers place ads across the digital realm, reaching social media, podcasts, mobile video, websites, apps, and even connected TV.

It also provides tools that help advertisers measure the success of their ads, ensuring they achieve reasonable returns on their investments. Its proprietary platform can evaluate 12 million ad impressions and quadrillions of permutations each second, ensuring its ads are shown to the right audiences. This combination of unrivaled transparency and cutting-edge tools have made it a favored partner with the world's largest advertising agencies.

The global advertising market is expected to reach new heights this year, growing 10% to $651 billion. Digital advertising is expected to grow roughly 12% this year and account for the majority of that spending, representing 61% of total ad revenue. Programmatic is the fastest-growing segment of the advertising market, with growth expected to clock in at 23% in 2021.

We believe we are still very early in programmatic advertising and there are plenty of opportunities for it ahead both in US and internationally. Unified ID 2.0, its open source alternative for the third-party cookie, is showing fast adoption. Patient and risk taking investors could see lot more upside in the long term!

Risk Meter:

Allocation Guidelines:

  • We don't recommend over investing in any stock. Consider starting with a small amount, say 2-3% of your portfolio's overall value, and add a little at a time.

  • You could invest as low as $200-$500 on a pick, and even buy just 1 or 2 shares, if you are new to investing, low on cash or just prefer going slow.

  • For best results, have an intention to hold your position for at least 2 - 3 years in general. However, you can always lock profits sooner if you prefer as every investor has a unique portfolio and different goals.

  • Consider investing in our multiple stock picks (the more the better).

  • The most successful members look to mirror our portfolio as much as possible.

  • Besides the new stock pick, you may also consider diversifying amongst some of the earlier picks from our market crushing portfolio.

  • Be patient and don't allow daily market swings to unnerve you. Remember, we have a pristine track record over last 10 years, so Buzz with confidence and patience.

If you liked this pick and/or plan to open a position in it, please press the Like (Heart) Button below the post.

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